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Importance of User Experience

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Philippe Polman

Philippe is a digital engagement specialist with extensive experience helping clients to create and manage deeper, more personal relationships with their target audiences. In previous roles, Philippe has designed and executed international communications programs focused on internal communications, UX, brand management, media engagement (traditional and digital), investor relations, and corporate positioning. More recently, he has founded his own aviation consultancy business, which combines both his passion and experience for the aerospace industry.

ABOUT THIS DIGITAL MARKETING MODULE

UX Essentials
Philippe Polman
Skills Expert

This short course covers the principles of UX and demonstrates techniques and useful tools that you can use to develop and refine your user's experience.

You will learn how to:

  • Recognize the importance of positive UX for businesses and users
  • Recognize the principles of good UX design
  • Implement best practice for visual design
  • Implement best practice for web design

Approximate learning time: 3 hours