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Dec 20, 2022

Salary Guides for Digital Marketers 2023

How does the digital marketing job market look in your region right now? 

We've partnered with global digital media and marketing recruiter Aspire to bring you a comprehensive guide to salaries in 4 key regions: the UK, the US, MENA, and APAC (Singapore). We are also happy to bring you an overview of the marketing salary landscape in Ireland, in collaboration with the Alternatives agency (part of Brightwater Group).

Updated with advice, insights and salary grades, you'll be even better armed for moving your career forward into 2023!

Each guide covers a variety of roles within the key areas of employment in digital marketing: 

  • Marketing, Content, UX and Design, Strategy, Media Planning & Buying, Social Media, Ad Ops.

The dozens of roles covered include: VP of Sales, CRO, Motion Graphics Designer, Strategist, Account Executive, Events Producer, CRM Manager, Head of Biddable, Social Media Director, SEO Director, Director of Programmatic Marketing, Media Planner, Content Manager, Senior Editor, and many more.

Check out the DMI Career Center for a broad array of webinars, toolkits, articles, interviews, podcasts, tips and techniques to help your digital marketing career. Then have a look through the Jobs Board.

1. USA Salary Guide

Overview: This time last year we were hopeful that the world was starting to return to some level of normalcy; vaccine programs were being rolled out and many of our clients were predicting a return to the office. In reality though last year far less predictable. New variants, a reluctance by many to return to work, and many that did were quick to resign and fuel ‘the great resignation’ with people handing their notices in a frequency not seen before.

USA Salary Guide

2. UK Salary Guide

Overview: Everyone’s expanding a lot in 2022 and 2023 to bring back the money. As the general cost of living rises, it’s good news that salaries are too. Although, the roles that are being hired for have more remit. Digital and Media clients are hiring roles that cover more integrated processes, stretching the responsibilities for their roles. W

UK Salary Guide 2023

3. Asia Pacific Salary Guide

Overview: As foreign talent has gradually left Singapore since the pandemic and in some cases not been able to return due to restrictions, these candidates have had to move jobs, leaving behind a lot of jobs to fill with a very short supply of new talent. However, a lot of companies are growing as well as backfilling. Everyone is hiring right now so it is more competitive than ever to secure the right talent.

APAC Salary Guide

4. MENA Salary Guide

Overview: Inflation in the United Arab Emirates is rising sharply, having risen at the fastest rate in nine years, pushing up the cost of living. Yet with all this uncertainty, job vacancies are at an all-time high. New jobs growth, however, is plateauing although unemployment is very low

MENA Salary Guide

5. Ireland Salary Guide

Overview: 2022 has been an incredibly busy and successful year for the marketing community in Ireland. Over 18% of marketing professionals have changed roles in the past 12 months with areas such as digital marketing, growth marketing and social media marketing leading in terms of fastest growing verticals.

Ireland Salary Guide

Aspire is a specialist recruitment consultancy for the digital, tech, media, and marketing communications sectors. Winner of multiple awards the business was originally established in London in 1992 and the company now operates throughout the UK, in APAC, and North America. Founder Paul Farrer hosted a DMI CV Clinic and has joined us on two podcasts.

Alternatives is Ireland’s leading marketing resource specialist. With over 22 years’ in business, Alternatives provides clients access to the best strategic, marketing and digital professionals on a flexible and permanent basis. Eimear Walsh, founder, has presented a webinar on How to Stand Out from the Crowd.

Salary Guides updated 2023

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