Digital & Social Selling Course Online
Sharpen your digital selling & social media skills with this unique program. You’ll learn the art of finding, targeting, attracting and engaging prospects, closing sales, and building deeper post-sales relationships using a range of new social media tactics and tools.
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CERTIFIED DIGITAL & SOCIAL SELLING SPECIALIST
Enrollment Deadline is Oct 4th
9 Hours Self Paced Learning
Enroll by Oct 4th
100% Online - On Demand
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Digital & Social Selling Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly give you the social selling tools that are an essential part of any successful sales strategy.
↗5 Interactive Modules.
↗Associate Level Certification.
↗9 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Digital Sales↗Social Selling↗Targeting Personas↗Social Intelligence↗Target Marketing↗Content Management↗Up-selling & Cross-selling↗Data Analytics↗NEW: Buyer Lifecycle & Prospect Sequencing↗NEW: Building Presence & Storytelling ↗NEW: Sales Forecasting & Improving Productivity
What you'll learn
5 Modules • Approx 9 hours Learning content
Module 1 - Fundamentals of Social Selling
This module will cover how the buying journey has fundamentally changed. Learn how social media helps with delivering your message and how to integrate digital sales tools.
The Changed Buying Process Key Concepts of Social Selling Advantages of Social Selling for Business NEW: Buyer Lifecycle
Social Media Profile Checklist
Module 2 - Finding and Targeting Prospects
Craft and refine target personas. Use social intelligence and listening tools to monitor online interactions and behavior. Use digital research to help you show up at the right time.
Building Customer Personas Researching to Refine Personas Social Listening & Intelligence Preparing for Engagement NEW: Prospect Sequencing
Prospecting Practical Toolkit
Buyer Persona Framework
CMO Persona Template
Module 3 - Attracting Customers
Learn techniques to show up in your target’s social feeds. Create and curate content for social selling and build a network of buyers.
The Needs of your Target AudienceCreating and Curating Content Matching Content with Channels Building and Engaging your Network NEW: Story Telling
Content Tool: Seek, Sense, Share
Module 4 - Increasing Engagement
A deep look at the needs and motivations of buyers. Curate content that they desire to see. Analyze how best to satisfy and build a lasting rapport.
Understand your BuyerAcquiring the Right Content Adding Insight for Buyers Sharing Content to Build Engagement NEW: Planning for Engagement NEW: Improve Productivity with Social Tools
Content Curation with Anders Pink
Module 5 - Closing and Retaining
This module covers how to keep building your buyer community and use social to engage and convert more. You'll also learn how to up-sell and cross-sell via digital platforms.
Strengthening Buyer Relationships Encouraging Direct EngagementUsing Social Tools to Increase Conversion Upselling and Cross-selling Building a Deeper Post-sale Relationship NEW: Sales Forecasting
BANT Practical Tool
Members say their course has had a positive impact on their career
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of our members have been promoted after completing one of our courses.
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250,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 250,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
I would recommend their courses to others, they're certainly worth the investment. Victoria T, UK
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
I was really happy with my course... very modern and presented for "easy digestion".
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Globally recognized certification
Where will my qualification be recognized?
The Digital Marketing Institute is the global certification standard for digital marketing and selling. We will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognized and respected worldwide.
How is the digital selling diploma assessed?
The Certified Digital and Social Selling Specialist is assessed by a one hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.
Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee payable directly to Pearson Vue when you book your repeat attempt.
Do I need to have a digital sales background?
Anyone can apply for the Certified Digital and Social Selling Specialist.
A background in a related discipline is not required. We recommend this course to sales professionals or individuals interested in pursuing a career in the industry.
The aim of this social sales course is to teach you everything you need to know about incorporating digital tools and practices into your social selling strategy, so you can achieve your targets, increase your OTE and position yourself as a digital and social selling expert.
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